Iqaluit is a place rich in musical culture and talent but bereft of music business infrastructure. There is no territorial music organization supporting export initiatives and organizing showcases. There are no booking agents, no music critics. But now, there is a music label, and that’s a start.

The mission of Aakuluk Music is to help Nunavut musicians produce and promote their music. The label will help record, market, and distribute Inuktitut music nationally and internationally now, and for future generations of Inuit musicians. Aakuluk Music seeks to build hope through music and community, to encourage youth, and contribute to the preservation of the territory’s distinct culture. The label was founded by members of Iqaluit's The Jerry Cans.